KR EN

Management Philosophy

Sintanjinjujo traditional liquor with Korean craft objects

Carrying forward a century of brewing tradition,
Sintanjinjujo.

Traditional Korean liquor served with Korean cuisine
OUR STORY

Our Beginning

Guided by the belief that quality ingredients make quality liquor, we carry forward a century of home-brewing tradition. We preserve the true value of Korean liquor with our own rice and nuruk, along with the pristine water of the Geum River.

Traditional tableware and a Korean liquor bottle
CORE VALUES

Our Philosophy

We minimize artificial sweeteners to bring out the gentle sweetness and deep flavor of traditional liquor. As the first Daedeok RE100 company, we pursue responsible management for the environment and our community.

Sintanjinjujo brewing facility
MISSION

Our Commitment

We combine traditional brewing expertise with advanced automation, including smart fermentation controls. Rigorous quality management allows us to produce consistently refined premium cheongju.

A customer communicating through a smartphone
STRATEGY

Our Strategy

Building on award-winning products, we develop our brand to meet global standards. Stronger digital channels will expand our domestic reach and help us grow in the global traditional liquor market.